Propose sales building blocks and business insights for sales target achievement in each assigned key account customer.
Provide accurate forecasting of products for each assigned account and coordinate with RSM/RKAM for inclusion in monthly forecasting requirements.
Establish assigned key accounts strategies to grow sales, market share, influence key decision makers, maintain loyalty, and then implement associated channel plans for assigned key accounts.
Design, prepare and present business plans for all key accounts and agree on trade promotions and consumer promotions with strategic thinking.
Prepare and present monthly, quarterly business reviews for assigned key accounts.
Ensure alignment across customer marketing manager, regional sales manager, regional key account manager for the key initiatives execution, including projects roll-out, 100% compliance rate, sales forecast.
Develop, implement and evaluate key account plans to meet sales and profit objectives by product portfolio and by customer.
Work closely with customer to provide category and market insights to drive sales performance.
Develop and deliver new product launch plans with sustainable go-to-market strategies.
Coordinate and communicate any commercial strategies including product, price and supply changes to assigned key accounts customers.