Key Responsibility:

• Plan and deliver CRM strategies (both brand and corporate level) across the company encouraging customer retention and customer loyalty.

• Review customer life cycle (i.e preference, frequency, purchasing pattern… etc.) and share insights with individual brand team / marketing team for business opportunity and planning.

• Interacts with consumers for the purpose of gathering information on the effectiveness of CRM programs and campaigns, and acquire accurate information and convey this back to the business, which will be subsequently used for improvement of CRM initiatives.

• Oversee direct communications (SMS/EDM. etc.) with customers through the CRM.

Key Qualification:

• 8+ years CRM experience in FMCG industry, infant formula experience preferred.

• University Degree in marketing or other relevant discipline.

• Self-motivated, energetic with ability to work systematically.

• Strong coordination and organization skills.

• Able to work under pressure.