CRM Manager临诺企业管理咨询(上海)有限公司
  • Leadership of self transformation, to lead the organization Executives who are committed to the transformation of the organization can find a good point in Tolstoy's motto. Over the years to strengthen leadership and promote the cultural transformation of the cooperation experience tells us that the...

  • Our Strength Customer oriented;Candidate motivation management;Sign contingent contract but work in retainer model ...

  • Function Coverage Sales;Marketing;Technical;SCM;Manufacture ...

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Sub Function:
Job Title:CRM Manager
Working Location:Shanghai
Salary Range:500K-800K
Release Time:2018-01-17 15:09:50
Job Description:

Key Responsibility:

  • Plan and deliver CRM strategies (both brand and corporate level) across the company encouraging customer retention and customer loyalty.

  • Review customer life cycle (i.e preference, frequency, purchasing pattern… etc.) and share insights with individual brand team / marketing team for business opportunity and planning.

  • Interacts with consumers for the purpose of gathering information on the effectiveness of CRM programs and campaigns, and acquire accurate information and convey this back to the business, which will be subsequently used for improvement of CRM initiatives.

  • Oversee direct communications (SMS/EDM. etc.) with customers through the CRM.



Key Qualification:

  • 8+ years CRM experience in FMCG industry, infant formula experience preferred.

  • University Degree in marketing or other relevant discipline.

  • Self-motivated, energetic with ability to work systematically.

  • Strong coordination and organization skills.

  • Able to work under pressure.